Marketing your business sometimes feels like the least fun part of running a business.

I’ve tried a ton of different strategies over the years—some with more success than others!

My favorite strategy by far though is the StoryBrand framework. Their premise is simple: use the elements of storytelling to captivate your audience. 

They preach getting your core marketing message correct and then cutting out any and all extra noise that distracts from your main marketing message.

Check out Don and StoryBrand, they’re doing incredible things, and if you want to use the StoryBrand Certified Guide I’ve used, I’d be happy to give you an introduction! His name is Daniel Dukes (

Here’s a link to a quick video from Don that explains a bit about why having a simple marketing message is great!

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